Holiday Stroll

The first weekend of December starts the season in Seguin with the Holiday Stroll to include the Holiday Parade, Sip 'n Stroll, and the North Pole Stroll.

Lighted Holiday Parade (Thursday, December 1, 2022) 
Featuring over 70 entries decked out in lights and celebrating the holiday. The Parade will start at the intersection of Austin and College and travel south on Austin Street to Central Park. At the end of the parade, the Mayor will hit the switch to turn on the lights in downtown and Santa will be there for photo opportunities. The parade starts at 6:30 PM.


Sip n' Stroll (Friday, December 2, 2022) 
From 6:00 PM to 9:00 PM stroll through downtown tasting over a dozen varieties of homemade hot chocolate. Seguin’s downtown businesses will keep their doors open late for some shopping and sipping of delicious hot chocolate. Other activities will include live entertainment from the Seguin High School Star Steppers, photos with Santa, and a variety of food vendors. Don’t miss it!

Are you interested in being a Chocolatier at Sip 'n Stroll? Complete the participation form here.

Holiday Stroll Jingle Bell Run (Saturday, December 3, 2022)
Come dressed in your best holiday gear.  Prizes for the top three holiday costumes!

The Jingle Bell 5K Run is open to athletes of all levels-walkers, joggers, and runners. Strollers and friendly dogs on a leash are welcome.

*This is a timed run*

Jingle Bell Run 5K in Downtown Seguin, Texas hosted by the Downtown Business Alliance of Seguin.


07:00 AM - Late registration (paid by check only) and packet pickup
08:30 AM - 5K Run/Walk


Cost: $30  age 13 yrs and older
$20 age 5-12 yrs
Sleepwalker (Just want a shirt) - $20

Late registrants are not guaranteed a t-shirt 
Race day registration: $35

For more information and registration click here. 

North Pole Stroll ( Saturday, December 3, 2022) 
From 10:00 AM to 2:00 PM join us for a family-friendly affair in downtown Seguin. A variety of nonprofit organizations will be hosting activities for children in Central Park including pictures with Santa, cookie decorating, letters to Santa, and much more. Learn more!

If interested in being an arts and craft vendor click here.

If interested in being a food vendor click here.

Yulefest (Sunday, December 4, 2022) 
Brought to you by the Seguin Art League, this free event has been a gift to our community for 10 years. A fine arts and crafts show of handmade items, gifts and decorations. Over 70 vendor booths. Door prizes, food and a craft activity for children.
Location: Seguin Coliseum, 950 S. Austin Street, Seguin, TX
Time: 10 AM – 4 PM

Get Notifications