Seguin Celebrates National Tourism & Travel Week
SEGUIN – National Travel and Tourism Week 2018 takes place May 6-12 and is a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses and personal well-being. In Seguin and across the nation, travel employs a prosperous and diverse workforce, from hotel employees to restaurant, attraction and retail workers, and supports related sectors such as construction, manufacturing and finance.
As the leading tourism marketing organization for Seguin, the Seguin Convention and Visitors Bureau is dedicated to sponsoring community activities, attending trade shows and marketing our attractions to engage tourists to visit Seguin.
“Seguin has a growing tourism industry – from heritage attractions to amusement parks, from charming bed & breakfasts to national chain hoteliers, Seguin offers an experience for everyone and that is what we are celebrating during National Travel & Tourism Week,” said Kyle Kramm, Seguin Main Street & CVB Director, “Recent additions like Seguin Brewing, Son’s Island and Seguin Tubes are attracting more visitors to Seguin and in turn helping to support neighboring businesses. The average tourist to the San Antonio MSA spends $141 per person per day, which can be a large financial impact to the community.”
The Seguin CVB works in partnership with Seguin and statewide organizations in hosting and promoting special events in the community. Partnering with the Chili Appreciation Society International and Texas Ladies State, the Seguin CVB hosts the annual Texas Ladies State Chili Championship Cook-Off which brings over 200 women to Seguin for a weekend competition. Pecan Fest Heritage Days in October is a city wide event that brings in thousands of people to Seguin to celebrate our famous nut.
In addition to these annual events, the CVB actively recruits conventions and competitions to Seguin. For example, last October Seguin was host to the Texas Crime Stoppers Conference where over 350 people from across the state came to Seguin for four days filling our hotels, restaurants and shops. We are excited to be hosting the Texas Geocaching Association in March 2019 with close to 400 people coming to Seguin.
In addition to events, the CVB team actively markets Seguin via print, digital, video, social media and tradeshows. Using the different platforms, the CVB connects with meeting and convention planners, sporting event planners, vacationers and group tour operators.
“Exhibiting at a trade show is a great way to advertise to a target market and create brand awareness and there is something to be said for the face-to-face contact,” said Myra Salinas, Seguin’ Tourism Assistant.
Seguin CVB attended numerous tradeshows over the last year including the Travel & Adventure Show where we were recognized with the “Best Booth” award thanks to our traveling large pecan which was a hit with attendees. Additionally, Seguin CVB has exhibited at the Texas State Fair, Fun 4 Seniors, Travel Counselors Expo and more.
The Seguin CVB is looking forward to launching some exciting projects over the next couple of months including new billboards, completion of a meeting planner guide, wayfinding signage and more, all to assist in recruiting visitors and conferences to Seguin.
Our main goal through the CVB is to promote Seguin as a desirable year-round tourism destination which results in positive economic growth and stability for Seguin. We are the trusted source of visitor information, destination amenities and activities to vacationers, meeting attendees, sports event participants and news media.
Promoting Seguin and recruiting travel dollars to Seguin is a team effort that includes hotels, attractions, restaurants and the nonprofit organizations that host community events in Seguin. We thank our partners and celebrate their contributions during National Travel & Tourism Week.