Seguin Daily News: Shop Local, Shop Seguin officially underway for 2018 Holiday Season

(Seguin) -- Before you hit the craze of the big city mall this holiday season, local businesses want you to Shop Local, Shop Seguin.
The Seguin Main Street Program has again joined forces with the Seguin Economic Development Corporation, Seguin Hispanic Chamber of Commerce and the Seguin Area Chamber of Commerce in reminding the community about the importance of shopping local this holiday season.
The groups say there are a variety of reasons to shop local throughout the year and especially as they prepare for the holiday season.
Seguin Area Chamber President Kendy Gravett, says shopping local small businesses helps to support our neighbors and our community.
"We encourage the citizens of Seguin to shop local to keep the tax dollars here and ensure the vitality of our businesses," said Gravett. "We want to be able to do the improvements that come with our tax dollars here with your shopping for Christmas. We have already done a great job with our Shop Seguin, Win Big Campaign. I think that we've collected over $40,000 worth of slips that show us that people are shopping here locally in our local retailers."
Chris Aviles, the incoming president for the Hispanic chamber of commerce says he is proud of the community's efforts to work together.
"I think it's awesome. I think it provides an opportunity for networking, good exposure -- not only for non-profits but businesses that make the business partnership here in Seguin more robust and just gives us esprit de corps which means we are just working together," said Aviles.
Kyle Kramm, Seguin Main Street and CVB director, says "no other city has the mixture of independent businesses that Seguin does." He says it's for that reason that he wants people to begin checking off their holiday list starting in Seguin.
"It's definitely always surprising to hear from people that they don't realize what's all downtown Seguin. Even the businesses, they always tell me that they have at least somebody coming in once a week that grew up here in Seguin and they have no idea what's actually here and so yeah, we want to encourage people to come out, experience downtown Seguin. Some of the best times to come out are during our special events. Come out and check things out during a special event and then they'll just fall in love with downtown and they'll keep on coming back," said Kramm.
Shopping local independent businesses keeps more money in the community. That's according to Independent We Stand. The group says for every $100 you spend at locally owned businesses, $68 will stay in the community. What happens when you spend that same $100 at a national chain? Only $43 stays in the community. And when shopping online, almost none of your money stays in the community.
Kramm says shopping local also encourages community. He says local retailers support local nonprofits at twice the rate of chains. For example, he says Gift & Gourmet does a Give Back Saturday once a month and Court Street Coffee Shop continues to host special fundraisers for the arts. Kramm says there are other numerous examples from other small businesses across the city.
This Saturday also marks "Shop Small Saturday." The day after Black Friday is designed to encourage people to spend their money in their own communities.

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